Market research and public opinion polling
What this code covers
Use this group for the broader activity area of market research and public opinion polling, including Market research and public opinion polling. Open the child codes when a more specific code is needed.
Official NACE Rev. 2.1 labels and explanatory notes are imported from the source dataset. Plain-language explanations are shown separately so readers can compare interpretation with the source text.
- Market research and public opinion polling
- Activities primarily classified as advertising
- Activities primarily classified as public relations and communication activities
- Compare with 73.1, 73.3, 73.20 when the main activity overlaps another code.
- Check national equivalent caveats before using this code for local registration or filing workflows.
Use this guide as classification support, not legal, tax, filing, or regulatory advice.
- - Market research and public opinion polling
- - Activities primarily classified as advertising
- - Activities primarily classified as public relations and communication activities
What is NACE 73.2 used for?
Use NACE 73.2 for market research and public opinion polling when the main activity matches this scope: Use this group for the broader activity area of market research and public opinion polling, including Market research and public opinion polling. Open the child codes when a more specific code is needed.
What are typical examples for 73.2?
Typical examples include Market research and public opinion polling.
When might 73.2 not be the right code?
No separate exclusion examples are available for this record yet; compare nearby hierarchy records before final selection.
Which codes should I compare before choosing 73.2?
Compare 73.2 with 73.1 Advertising, 73.3 Public relations and communication activities, and 73.20 Market research and public opinion polling when the activity description is ambiguous.
Use this group for the broader activity area of advertising, including Activities of advertising agencies and Media representation. Open the child codes when a more specific code is needed.
Use this group for the broader activity area of public relations and communication activities, including Public relations and communication activities. Open the child codes when a more specific code is needed.
Use this class for market research and public opinion polling when the main activity includes Conducting market research studies on the awareness, evaluation and use of goods and services, on product development and pricing, on the use of media and on the recall and impact of advertising and Conducting studies of opinion research on the quality of life and lifestyles, on social participation and political participation, on political party preference and voting behaviour. Check exclusions and nearby codes before applying it to a mixed activity.
Use this division for activities of advertising, market research and public relations when the main activity includes These advertising activities are often provided via advertising agencies and media representatives.. Check exclusions and nearby codes before applying it to a mixed activity.
Rev. 2 code 73.2 maps to the same Rev. 2.1 class 73.2 Market research and public opinion polling.
Official close match imported from NACE Rev. 2.1.
Low operational impact is expected, but systems should still store the target Rev. 2.1 version explicitly.
Confirm the target version field and update references where Rev. 2.1 is required.