Activities of advertising, market research and public relations
What this code covers
Use this division for activities of advertising, market research and public relations when the main activity includes These advertising activities are often provided via advertising agencies and media representatives.. Check exclusions and nearby codes before applying it to a mixed activity.
Official NACE Rev. 2.1 labels and explanatory notes are imported from the source dataset. Plain-language explanations are shown separately so readers can compare interpretation with the source text.
- This division includes the creation of advertising campaigns and placement of such advertising in periodicals, newspapers, radio, television, over the internet or other media, as well as the design of display structures and sites.
- These advertising activities are often provided via advertising agencies and media representatives.
- This division also includes market and opinion research (for example on the attitudes, values and behaviour of the population and of various socio-demographic and socio-economic groups with regard to economic, social and political issues). It also includes public relations and communication activities.
- activities by which income is generated by advertising are classified according to the actual activity (e.g. publishing of advertising newspapers)
- sale of advertising time or space directly by owners of the time or space (publishers, etc.), see the corresponding activity class
- Compare with 69, 70, 71 when the main activity overlaps another code.
- Review the Rev. 2 to Rev. 2.1 mapping type before migrating old records.
- Check national equivalent caveats before using this code for local registration or filing workflows.
- If the main revenue activity appears in an exclusion, compare the alternative code before deciding.
Use this guide as classification support, not legal, tax, filing, or regulatory advice.
- - This division includes the creation of advertising campaigns and placement of such advertising in periodicals, newspapers, radio, television, over the internet or other media, as well as the design of display structures and sites.
- - These advertising activities are often provided via advertising agencies and media representatives.
- - This division also includes market and opinion research (for example on the attitudes, values and behaviour of the population and of various socio-demographic and socio-economic groups with regard to economic, social and political issues). It also includes public relations and communication activities.
- - activities by which income is generated by advertising are classified according to the actual activity (e.g. publishing of advertising newspapers)
- - sale of advertising time or space directly by owners of the time or space (publishers, etc.), see the corresponding activity class
- - These advertising activities are often provided via advertising agencies and media representatives.
- - Activities by which income is generated by advertising are classified according to the actual activity (e.g. publishing of advertising newspapers)
- - Sale of advertising time or space directly by owners of the time or space (publishers, etc.), see the corresponding activity class
What is NACE 73 used for?
Use NACE 73 for activities of advertising, market research and public relations when the main activity matches this scope: Use this division for activities of advertising, market research and public relations when the main activity includes These advertising activities are often provided via advertising agencies and media representatives.. Check exclusions and nearby codes before applying it to a mixed activity.
What are typical examples for 73?
Typical examples include These advertising activities are often provided via advertising agencies and media representatives..
When might 73 not be the right code?
Review another code when the activity is closer to activities by which income is generated by advertising are classified according to the actual activity (e.g. publishing of advertising newspapers) and sale of advertising time or space directly by owners of the time or space (publishers, etc.), see the corresponding activity class.
Which codes should I compare before choosing 73?
Compare 73 with 69 Legal and accounting activities, 70 Activities of head offices and management consultancy, and 71 Architectural and engineering activities; technical testing and analysis when the activity description is ambiguous.
Use this division for legal and accounting activities when the main activity includes The activities of this division may also be provided online. and It also includes the preparation of legal documents (for example, articles of incorporation, partnership agreements or similar documents in connection with company formation, patents and copyrights, preparation of deeds, wills, trusts, and so on) as well as other activities of public notaries, civil law notaries, bailiffs, arbitrators, examiners and referees.. Check exclusions and nearby codes before applying it to a mixed activity.
Use this division for activities of head offices and management consultancy when the main activity includes The overseeing and managing of other units of the same enterprise or group of enterprises, i.e. the activities of head offices. Check exclusions and nearby codes before applying it to a mixed activity.
Use this division for architectural and engineering activities; technical testing and analysis when the main activity includes Architectural and engineering activities and related technical consultancy and Technical testing and analysis. Check exclusions and nearby codes before applying it to a mixed activity.
Use this division for scientific research and development when the main activity includes (1) basic research: experimental or theoretical work undertaken primarily to acquire new knowledge of the underlying foundations of phenomena and observable facts, without particular application or use in view; and (2) applied research: original investigation undertaken in order to acquire new knowledge, directed primarily towards a specific practical aim or objective; and. Check exclusions and nearby codes before applying it to a mixed activity.
Use this group for the broader activity area of advertising, including Activities of advertising agencies and Media representation. Open the child codes when a more specific code is needed.
Use this group for the broader activity area of market research and public opinion polling, including Market research and public opinion polling. Open the child codes when a more specific code is needed.
Use this group for the broader activity area of public relations and communication activities, including Public relations and communication activities. Open the child codes when a more specific code is needed.
Use this section for pROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES when the main activity includes Legal and accounting activities and Activities of head offices and management consultancy. Check exclusions and nearby codes before applying it to a mixed activity.
Rev. 2 code 70 can map to more than one Rev. 2.1 class: 70 Activities of head offices and management consultancy, 73 Activities of advertising, market research and public relations.
Official close match imported from NACE Rev. 2.1.
Datasets, CRM segments, KYC rules, reporting logic, and historical joins may need review because the activity scope is not a simple unchanged carry-over.
Review the official explanatory notes for each target code and confirm whether the business activity still fits the suggested Rev. 2.1 class.
Rev. 2 code 73 is one of multiple older codes associated with Rev. 2.1 class 73 Activities of advertising, market research and public relations.
Official close match imported from NACE Rev. 2.1.
Datasets, CRM segments, KYC rules, reporting logic, and historical joins may need review because the activity scope is not a simple unchanged carry-over.
Confirm the target version field and update references where Rev. 2.1 is required.