Advertising
What this code covers
Use this group for the broader activity area of advertising, including Activities of advertising agencies and Media representation. Open the child codes when a more specific code is needed.
Official NACE Rev. 2.1 labels and explanatory notes are imported from the source dataset. Plain-language explanations are shown separately so readers can compare interpretation with the source text.
- Activities of advertising agencies
- Media representation
- Activities primarily classified as market research and public opinion polling
- Activities primarily classified as public relations and communication activities
- Compare with 73.2, 73.3, 73.11 when the main activity overlaps another code.
- Check national equivalent caveats before using this code for local registration or filing workflows.
Use this guide as classification support, not legal, tax, filing, or regulatory advice.
- - Activities of advertising agencies
- - Media representation
- - Activities primarily classified as market research and public opinion polling
- - Activities primarily classified as public relations and communication activities
What is NACE 73.1 used for?
Use NACE 73.1 for advertising when the main activity matches this scope: Use this group for the broader activity area of advertising, including Activities of advertising agencies and Media representation. Open the child codes when a more specific code is needed.
What are typical examples for 73.1?
Typical examples include Activities of advertising agencies and Media representation.
When might 73.1 not be the right code?
No separate exclusion examples are available for this record yet; compare nearby hierarchy records before final selection.
Which codes should I compare before choosing 73.1?
Compare 73.1 with 73.2 Market research and public opinion polling, 73.3 Public relations and communication activities, and 73.11 Activities of advertising agencies when the activity description is ambiguous.
Use this group for the broader activity area of market research and public opinion polling, including Market research and public opinion polling. Open the child codes when a more specific code is needed.
Use this group for the broader activity area of public relations and communication activities, including Public relations and communication activities. Open the child codes when a more specific code is needed.
Use this code when the main activity is planning, creating, or managing advertising campaigns for clients.
Use this class for media representation when the main activity includes Media representation, i.e. sale or resale of time and space for various media soliciting advertising and Sale of advertising space by intermediaries. Check exclusions and nearby codes before applying it to a mixed activity.
Use this division for activities of advertising, market research and public relations when the main activity includes These advertising activities are often provided via advertising agencies and media representatives.. Check exclusions and nearby codes before applying it to a mixed activity.
Rev. 2 code 73.1 maps to the same Rev. 2.1 class 73.1 Advertising.
Official close match imported from NACE Rev. 2.1.
Low operational impact is expected, but systems should still store the target Rev. 2.1 version explicitly.
Confirm the target version field and update references where Rev. 2.1 is required.