Activities of advertising agencies
What this code covers
Use this code when the main activity is planning, creating, or managing advertising campaigns for clients.
Official NACE Rev. 2.1 labels and explanatory notes are imported from the source dataset. Plain-language explanations are shown separately so readers can compare interpretation with the source text.
No child codes; this is a class-level code.
- provision of a full range of advertising services (i.e. through in-house capabilities or subcontracting), including advice, creative services, production of advertising material
- planning and organising advertising and marketing campaigns
- placing advertisements in the media
- conceptual work on advertising messages
- manufacturing of advertising material, see section C depending on the type of material
- manufacturing of stands for fairs and exhibitions and of product displays, see section C depending on the type of material
- installation of stands for fairs and exhibitions, see 43.32
- publishing of advertising material, see 58.19
- Compare with 70.20, 62.10, 43.32 when the main activity overlaps another code.
- Check national equivalent caveats before using this code for local registration or filing workflows.
- If the main revenue activity appears in an exclusion, compare the alternative code before deciding.
Use this guide as classification support, not legal, tax, filing, or regulatory advice.
- - provision of a full range of advertising services (i.e. through in-house capabilities or subcontracting), including advice, creative services, production of advertising material
- - planning and organising advertising and marketing campaigns
- - placing advertisements in the media
- - conceptual work on advertising messages
- - managing the course of advertising campaigns
- - creation and realisation of advertising campaigns:
- - creating and placing advertising, planning social media marketing campaigns in newspapers, periodicals, radio, television, over the internet and other media
- - creating and placing of outdoor advertising (e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding)
- - aerial advertising
- - distribution or delivery of advertising material or samples
- - design of stands and other display structures and sites
- - conducting marketing campaigns and other advertising services
- - promotion of products
- - merchandising
- - point-of-sale marketing
- - direct mail advertising
- - marketing consulting
- - influencer marketing
- - manufacturing of advertising material, see section C depending on the type of material
- - manufacturing of stands for fairs and exhibitions and of product displays, see section C depending on the type of material
- - installation of stands for fairs and exhibitions, see 43.32
- - publishing of advertising material, see 58.19
- - production of commercial messages for television and film, see 59.11
- - production of commercial product videos (including production of videos for social networks), see 59.11
- - publishing of contents that include video (e.g. by influencers, bloggers and vloggers), see 59.11
- - production of commercial messages for radio, see 59.20
- - content distribution (sharing) platforms, including blogs and wiki sites, social network sites, and operation of online gaming / video game sites, independent of publishing the games, see 60.39
- - market research and public opinion polling, see 73.20
- - advertising photography, see 74.20
- - postal and mailing activities, see 82.10
- - convention and trade show organisers, see 82.30
- - advertising services used to fund predominant activities of the business which may be provided free of charge, see predominant activity
- - Digital marketing agency
- - Creative ad agency
- - Performance marketing agency
- - Business consultancy
- - Software studio
- - Publisher selling its own ad inventory
What is NACE 73.11 used for?
Use NACE 73.11 for activities of advertising agencies when the main activity matches this scope: Use this code when the main activity is planning, creating, or managing advertising campaigns for clients.
What are typical examples for 73.11?
Typical examples include Digital marketing agency, Creative ad agency, and Performance marketing agency.
When might 73.11 not be the right code?
Review another code when the activity is closer to manufacturing of advertising material, see section C depending on the type of material and manufacturing of stands for fairs and exhibitions and of product displays, see section C depending on the type of material.
Which codes should I compare before choosing 73.11?
Compare 73.11 with 70.20 Business and other management consultancy activities, 43.32 Joinery installation, and 58.19 Other publishing activities, except software publishing when the activity description is ambiguous.
Use this code for advisory work on business strategy, management, operations, and organization where consultancy is the main service.
Use this class for joinery installation when the main activity includes Installation of doors (except automated and revolving), windows, door and window frames, of wood or other materials and Installation of fitted kitchens, built-in cupboards, staircases, shopfittings, etc.. Check exclusions and nearby codes before applying it to a mixed activity.
Use this class for other publishing activities, except software publishing when the main activity includes Publishing in any format, including print, digital or on the internet and Directories and mailing lists. Check exclusions and nearby codes before applying it to a mixed activity.
Use this class for motion picture, video and television programme production activities when the main activity includes Production of motion pictures, videos or audiovisual and television programme elements and Production of advertising films. Check exclusions and nearby codes before applying it to a mixed activity.
Use this class for sound recording and music publishing activities when the main activity includes Production of original (sound) master recordings, including digital recordings, that are accessible online or via any hard copy and Sound recording service activities, including the production of recorded (i.e. non-live) radio programming, audio podcasts, as well as audio for film, television, books, etc.. Check exclusions and nearby codes before applying it to a mixed activity.
Use this class for other content distribution activities when the main activity includes Distribution services of content sharing sites (e.g. wiki sites, social network sites) which publish content produced and edited by users and are not under editorial responsibility and control and Operation of online gaming / video game sites, independent of publishing the games. Check exclusions and nearby codes before applying it to a mixed activity.
Use this class for market research and public opinion polling when the main activity includes Conducting market research studies on the awareness, evaluation and use of goods and services, on product development and pricing, on the use of media and on the recall and impact of advertising and Conducting studies of opinion research on the quality of life and lifestyles, on social participation and political participation, on political party preference and voting behaviour. Check exclusions and nearby codes before applying it to a mixed activity.
Use this class for photographic activities when the main activity includes Commercial and consumer photography: and Portrait photography for passports, schools, weddings, etc.. Check exclusions and nearby codes before applying it to a mixed activity.
Use this class for office administrative and support activities when the main activity includes Document preparation (e.g. editing, proofreading, typing, word processing and pre-archiving) and Other secretarial support services. Check exclusions and nearby codes before applying it to a mixed activity.
Use this class for organisation of conventions and trade shows when the main activity includes Business and trade shows and Company events. Check exclusions and nearby codes before applying it to a mixed activity.
Use this class for media representation when the main activity includes Media representation, i.e. sale or resale of time and space for various media soliciting advertising and Sale of advertising space by intermediaries. Check exclusions and nearby codes before applying it to a mixed activity.
Use this group for the broader activity area of advertising, including Activities of advertising agencies and Media representation. Open the child codes when a more specific code is needed.
Rev. 2 code 73.11 maps to the same Rev. 2.1 class 73.11 Activities of advertising agencies.
Official close match imported from NACE Rev. 2.1.
Low operational impact is expected, but systems should still store the target Rev. 2.1 version explicitly.
Confirm the target version field and update references where Rev. 2.1 is required.