| Official title | Activities of advertising agencies | Business and other management consultancy activities | Joinery installation | Other publishing activities, except software publishing | Motion picture, video and television programme production activities |
| Plain-language summary | Use this code when the main activity is planning, creating, or managing advertising campaigns for clients. | Use this code for advisory work on business strategy, management, operations, and organization where consultancy is the main service. | Use this class for joinery installation when the main activity includes Installation of doors (except automated and revolving), windows, door and window frames, of wood or other materials and Installation of fitted kitchens, built-in cupboards, staircases, shopfittings, etc.. Check exclusions and nearby codes before applying it to a mixed activity. | Use this class for other publishing activities, except software publishing when the main activity includes Publishing in any format, including print, digital or on the internet and Directories and mailing lists. Check exclusions and nearby codes before applying it to a mixed activity. | Use this class for motion picture, video and television programme production activities when the main activity includes Production of motion pictures, videos or audiovisual and television programme elements and Production of advertising films. Check exclusions and nearby codes before applying it to a mixed activity. |
| Official inclusions | - - provision of a full range of advertising services (i.e. through in-house capabilities or subcontracting), including advice, creative services, production of advertising material
- - planning and organising advertising and marketing campaigns
- - placing advertisements in the media
- - conceptual work on advertising messages
- - managing the course of advertising campaigns
| - - This class includes the provision of advice, guidance and operational assistance to businesses and other organisations on management issues (for example, corporate strategic and organisational planning, business process re-engineering, change management, cost reduction and other financial issues; marketing objectives and policies; human resources policies, practices and planning; compensation and retirement strategies; production scheduling and control planning).
- - This provision of business services may include advice, guidance or operational assistance to businesses and the public service regarding:
- - design of accounting methods or procedures
- - cost accounting programmes
- - budgetary control procedures
| - - installation of doors (except automated and revolving), windows, door and window frames, of wood or other materials
- - installation of fitted kitchens, built-in cupboards, staircases, shopfittings, etc.
- - interior completion (e.g. of ceilings and movable partitions)
- - installation works for conservatories, verandas and balconies, of wood or other materials
- - assembly of stands and stalls (e.g. at markets, exhibitions, fairs)
| - - publishing in any format, including print, digital or on the internet, e.g.:
- - directories and mailing lists
- - compilations (e.g. case law, pharmaceutical compendia)
- - catalogues
- - photographs, engravings and postcards
| - - production of motion pictures, videos or audiovisual and television programme elements
- - production of advertising films
- - production of animated audiovisual works
- - production of television or video news programmes
- - production of vlogs
|
| Official exclusions | - - manufacturing of advertising material, see section C depending on the type of material
- - manufacturing of stands for fairs and exhibitions and of product displays, see section C depending on the type of material
- - installation of stands for fairs and exhibitions, see 43.32
- - publishing of advertising material, see 58.19
- - production of commercial messages for television and film, see 59.11
| - - design of computer software for accounting systems, see 62.10
- - legal advice and representation, see 69.10
- - accounting, bookkeeping and auditing activities, tax consulting, see 69.20
- - supervisory activities and management of other units of the enterprise or enterprise group, see 70.10
- - architectural and engineering advisory activities, see 71.11, 71.12
| - - installation of automated and revolving doors, see 43.24
- - rental and leasing of stands and stalls (e.g. for exhibitions or fairs), see 77.39
| - - retail sale of software on physical media, see 47.40
- - publishing of advertising newspapers, see 58.12
- - publishing of software, see 58.2
- - production of video content, see 59.11
- - operation of content distribution (sharing) platforms, including blogs and wiki sites, social network sites and online gaming / video game sites, not associated with publishing of the content, see 60.39
| - - film duplicating (except reproduction of motion picture film for theatrical distribution) as well as reproduction of audio and video recordings on physical media from master copies, see 18.20
- - wholesale of recorded media, see 46.49
- - retail sale of recorded media, see 47.69
- - post-production activities, see 59.12
- - reproduction of motion picture film for theatrical distribution, see 59.12
|
| Typical examples | - - Digital marketing agency
- - Creative ad agency
- - Performance marketing agency
| - - Management consultancy
- - Operations advisor
- - Startup strategy consultant
| - - Installation of doors (except automated and revolving), windows, door and window frames, of wood or other materials
- - Installation of fitted kitchens, built-in cupboards, staircases, shopfittings, etc.
- - Interior completion (e.g. of ceilings and movable partitions)
- - Installation works for conservatories, verandas and balconies, of wood or other materials
| - - Publishing in any format, including print, digital or on the internet
- - Directories and mailing lists
- - Compilations (e.g. case law, pharmaceutical compendia)
- - Catalogues
| - - Production of motion pictures, videos or audiovisual and television programme elements
- - Production of advertising films
- - Production of animated audiovisual works
- - Production of television or video news programmes
|
| Common reasons to choose this code | - - provision of a full range of advertising services (i.e. through in-house capabilities or subcontracting), including advice, creative services, production of advertising material
- - planning and organising advertising and marketing campaigns
- - placing advertisements in the media
- - conceptual work on advertising messages
| - - This class includes the provision of advice, guidance and operational assistance to businesses and other organisations on management issues (for example, corporate strategic and organisational planning, business process re-engineering, change management, cost reduction and other financial issues; marketing objectives and policies; human resources policies, practices and planning; compensation and retirement strategies; production scheduling and control planning).
- - This provision of business services may include advice, guidance or operational assistance to businesses and the public service regarding:
- - design of accounting methods or procedures
- - cost accounting programmes
| - - installation of doors (except automated and revolving), windows, door and window frames, of wood or other materials
- - installation of fitted kitchens, built-in cupboards, staircases, shopfittings, etc.
- - interior completion (e.g. of ceilings and movable partitions)
- - installation works for conservatories, verandas and balconies, of wood or other materials
| - - publishing in any format, including print, digital or on the internet, e.g.:
- - directories and mailing lists
- - compilations (e.g. case law, pharmaceutical compendia)
- - catalogues
| - - production of motion pictures, videos or audiovisual and television programme elements
- - production of advertising films
- - production of animated audiovisual works
- - production of television or video news programmes
|
| Common reasons not to choose this code | - - manufacturing of advertising material, see section C depending on the type of material
- - manufacturing of stands for fairs and exhibitions and of product displays, see section C depending on the type of material
- - installation of stands for fairs and exhibitions, see 43.32
- - publishing of advertising material, see 58.19
| - - design of computer software for accounting systems, see 62.10
- - legal advice and representation, see 69.10
- - accounting, bookkeeping and auditing activities, tax consulting, see 69.20
- - supervisory activities and management of other units of the enterprise or enterprise group, see 70.10
| - - installation of automated and revolving doors, see 43.24
- - rental and leasing of stands and stalls (e.g. for exhibitions or fairs), see 77.39
| - - retail sale of software on physical media, see 47.40
- - publishing of advertising newspapers, see 58.12
- - publishing of software, see 58.2
- - production of video content, see 59.11
| - - film duplicating (except reproduction of motion picture film for theatrical distribution) as well as reproduction of audio and video recordings on physical media from master copies, see 18.20
- - wholesale of recorded media, see 46.49
- - retail sale of recorded media, see 47.69
- - post-production activities, see 59.12
|
| Usually not this code | - - Business consultancy
- - Software studio
- - Publisher selling its own ad inventory
| - - Software agency
- - Advertising agency
- - Law firm
| - - Installation of automated and revolving doors
- - Rental and leasing of stands and stalls (e.g. for exhibitions or fairs)
| - - Retail sale of software on physical media
- - Publishing of advertising newspapers
- - Publishing of software
- - Production of video content
| - - Film duplicating (except reproduction of motion picture film for theatrical distribution) as well as reproduction of audio and video recordings on physical media from master copies
- - Wholesale of recorded media
- - Retail sale of recorded media
- - Post-production activities
|
| Related codes | - - 70.20 Business and other management consultancy activities
- - 43.32 Joinery installation
- - 58.19 Other publishing activities, except software publishing
- - 59.11 Motion picture, video and television programme production activities
- - 59.20 Sound recording and music publishing activities
- - 60.39 Other content distribution activities
- - 73.20 Market research and public opinion polling
- - 74.20 Photographic activities
- - 82.10 Office administrative and support activities
- - 82.30 Organisation of conventions and trade shows
- - 73.12 Media representation
- - 73.1 Advertising
| - - 62.20 Computer consultancy and computer facilities management activities
- - 73.11 Activities of advertising agencies
- - 62.10 Computer programming activities
- - 69.10 Legal activities
- - 69.20 Accounting, bookkeeping and auditing activities; tax consultancy
- - 70.10 Activities of head offices
- - 71.11 Architectural activities
- - 71.12 Engineering activities and related technical consultancy
- - 73.30 Public relations and communication activities
- - 74.99 All other professional, scientific and technical activities n.e.c.
- - 78.10 Activities of employment placement agencies
- - 85.69 Educational support activities n.e.c.
- - 70.2 Business and other management consultancy activities
| - - 43.24 Other construction installation
- - 77.39 Rental and leasing of other machinery, equipment and tangible goods n.e.c.
- - 43.31 Plastering
- - 43.33 Floor and wall covering
- - 43.34 Painting and glazing
- - 43.35 Other building completion and finishing
- - 43.3 Building completion and finishing
| - - 47.40 Retail sale of information and communication equipment
- - 58.12 Publishing of newspapers
- - 58.2 Software publishing
- - 59.11 Motion picture, video and television programme production activities
- - 60.39 Other content distribution activities
- - 63.10 Computing infrastructure, data processing, hosting and related activities
- - 63.91 Web search portal activities
- - 63.92 Other information service activities
- - 58.11 Publishing of books
- - 58.13 Publishing of journals and periodicals
- - 58.1 Publishing of books, newspapers and other publishing activities, except software publishing
| - - 18.20 Reproduction of recorded media
- - 46.49 Wholesale of other household goods
- - 47.69 Retail sale of cultural and recreational goods n.e.c.
- - 59.12 Motion picture, video and television programme post-production activities
- - 59.20 Sound recording and music publishing activities
- - 60.20 Television programming, broadcasting and video distribution activities
- - 74.20 Photographic activities
- - 74.99 All other professional, scientific and technical activities n.e.c.
- - 77.22 Rental and leasing of other personal and household goods
- - 82.99 Other business support service activities n.e.c.
- - 90.12 Visual arts creation activities
- - 90.20 Activities of performing arts
- - 90.3 Support activities to arts creation and performing arts
- - 90.39 Other support activities to arts and performing arts
- - 59.13 Motion picture and video distribution activities
- - 59.14 Motion picture projection activities
- - 59.1 Motion picture, video and television programme activities
|
| Parent hierarchy | N PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES > 73 Activities of advertising, market research and public relations > 73.1 Advertising > 73.11 Activities of advertising agencies | N PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES > 70 Activities of head offices and management consultancy > 70.2 Business and other management consultancy activities > 70.20 Business and other management consultancy activities | F CONSTRUCTION > 43 Specialised construction activities > 43.3 Building completion and finishing > 43.32 Joinery installation | J PUBLISHING, BROADCASTING, AND CONTENT PRODUCTION AND DISTRIBUTION ACTIVITIES > 58 Publishing activities > 58.1 Publishing of books, newspapers and other publishing activities, except software publishing > 58.19 Other publishing activities, except software publishing | J PUBLISHING, BROADCASTING, AND CONTENT PRODUCTION AND DISTRIBUTION ACTIVITIES > 59 Motion picture, video and television programme production, sound recording and music publishing activities > 59.1 Motion picture, video and television programme activities > 59.11 Motion picture, video and television programme production activities |
| Rev. 2 mapping | | - - 70.22 -> 70.20 (scope-aligned)
| - - 43.32 -> 43.32 (exact)
- - 43.39 -> 43.32 (scope-aligned)
| - - 58.19 -> 58.19 (exact)
- - 58.12 -> 58.19 (scope-aligned)
| |
