Media representation
What this code covers
Use this class for media representation when the main activity includes Media representation, i.e. sale or resale of time and space for various media soliciting advertising and Sale of advertising space by intermediaries. Check exclusions and nearby codes before applying it to a mixed activity.
Official NACE Rev. 2.1 labels and explanatory notes are imported from the source dataset. Plain-language explanations are shown separately so readers can compare interpretation with the source text.
No child codes; this is a class-level code.
- media representation, i.e. sale or resale of time and space for various media soliciting advertising
- sale of advertising space by intermediaries
- public relations and communication activities, see 73.30
- sale of advertising time or space directly by owners of the time or space (publishers, etc.), see the corresponding activity class
- Compare with 73.30, 73.11, 73.1 when the main activity overlaps another code.
- Check national equivalent caveats before using this code for local registration or filing workflows.
- If the main revenue activity appears in an exclusion, compare the alternative code before deciding.
Use this guide as classification support, not legal, tax, filing, or regulatory advice.
- - media representation, i.e. sale or resale of time and space for various media soliciting advertising
- - sale of advertising space by intermediaries
- - public relations and communication activities, see 73.30
- - sale of advertising time or space directly by owners of the time or space (publishers, etc.), see the corresponding activity class
- - Media representation, i.e. sale or resale of time and space for various media soliciting advertising
- - Sale of advertising space by intermediaries
- - Public relations and communication activities
- - Sale of advertising time or space directly by owners of the time or space (publishers, etc.), see the corresponding activity class
What is NACE 73.12 used for?
Use NACE 73.12 for media representation when the main activity matches this scope: Use this class for media representation when the main activity includes Media representation, i.e. sale or resale of time and space for various media soliciting advertising and Sale of advertising space by intermediaries. Check exclusions and nearby codes before applying it to a mixed activity.
What are typical examples for 73.12?
Typical examples include Media representation, i.e. sale or resale of time and space for various media soliciting advertising and Sale of advertising space by intermediaries.
When might 73.12 not be the right code?
Review another code when the activity is closer to public relations and communication activities, see 73.30 and sale of advertising time or space directly by owners of the time or space (publishers, etc.), see the corresponding activity class.
Which codes should I compare before choosing 73.12?
Compare 73.12 with 73.30 Public relations and communication activities, 73.11 Activities of advertising agencies, and 73.1 Advertising when the activity description is ambiguous.
Use this class for public relations and communication activities when the main activity includes Activities of sales representatives, for promotion purposes. Check exclusions and nearby codes before applying it to a mixed activity.
Use this code when the main activity is planning, creating, or managing advertising campaigns for clients.
Use this group for the broader activity area of advertising, including Activities of advertising agencies and Media representation. Open the child codes when a more specific code is needed.
Rev. 2 code 73.12 maps to the same Rev. 2.1 class 73.12 Media representation.
Official close match imported from NACE Rev. 2.1.
Low operational impact is expected, but systems should still store the target Rev. 2.1 version explicitly.
Confirm the target version field and update references where Rev. 2.1 is required.