| Official title | Media representation | Public relations and communication activities | Activities of advertising agencies | Advertising |
| Plain-language summary | Use this class for media representation when the main activity includes Media representation, i.e. sale or resale of time and space for various media soliciting advertising and Sale of advertising space by intermediaries. Check exclusions and nearby codes before applying it to a mixed activity. | Use this class for public relations and communication activities when the main activity includes Activities of sales representatives, for promotion purposes. Check exclusions and nearby codes before applying it to a mixed activity. | Use this code when the main activity is planning, creating, or managing advertising campaigns for clients. | Use this group for the broader activity area of advertising, including Activities of advertising agencies and Media representation. Open the child codes when a more specific code is needed. |
| Official inclusions | - - media representation, i.e. sale or resale of time and space for various media soliciting advertising
- - sale of advertising space by intermediaries
| - - This class includes the provision of advice, guidance and operational assistance, including lobbying activities, to businesses and other organisations on public relations and communication.
- - activities of sales representatives, for promotion purposes
| - - provision of a full range of advertising services (i.e. through in-house capabilities or subcontracting), including advice, creative services, production of advertising material
- - planning and organising advertising and marketing campaigns
- - placing advertisements in the media
- - conceptual work on advertising messages
- - managing the course of advertising campaigns
| Not stated separately in available source data |
| Official exclusions | - - public relations and communication activities, see 73.30
- - sale of advertising time or space directly by owners of the time or space (publishers, etc.), see the corresponding activity class
| - - advertising agencies and media representation services, see 73.1
- - market research and public opinion polling, see 73.20
- - design and consulting with respect to visual communication, see 74.12
| - - manufacturing of advertising material, see section C depending on the type of material
- - manufacturing of stands for fairs and exhibitions and of product displays, see section C depending on the type of material
- - installation of stands for fairs and exhibitions, see 43.32
- - publishing of advertising material, see 58.19
- - production of commercial messages for television and film, see 59.11
| Not stated separately in available source data |
| Typical examples | - - Media representation, i.e. sale or resale of time and space for various media soliciting advertising
- - Sale of advertising space by intermediaries
| - - Activities of sales representatives, for promotion purposes
| - - Digital marketing agency
- - Creative ad agency
- - Performance marketing agency
| - - Activities of advertising agencies
- - Media representation
|
| Common reasons to choose this code | - - media representation, i.e. sale or resale of time and space for various media soliciting advertising
- - sale of advertising space by intermediaries
| - - This class includes the provision of advice, guidance and operational assistance, including lobbying activities, to businesses and other organisations on public relations and communication.
- - activities of sales representatives, for promotion purposes
| - - provision of a full range of advertising services (i.e. through in-house capabilities or subcontracting), including advice, creative services, production of advertising material
- - planning and organising advertising and marketing campaigns
- - placing advertisements in the media
- - conceptual work on advertising messages
| - - Activities of advertising agencies
- - Media representation
|
| Common reasons not to choose this code | - - public relations and communication activities, see 73.30
- - sale of advertising time or space directly by owners of the time or space (publishers, etc.), see the corresponding activity class
| - - advertising agencies and media representation services, see 73.1
- - market research and public opinion polling, see 73.20
- - design and consulting with respect to visual communication, see 74.12
| - - manufacturing of advertising material, see section C depending on the type of material
- - manufacturing of stands for fairs and exhibitions and of product displays, see section C depending on the type of material
- - installation of stands for fairs and exhibitions, see 43.32
- - publishing of advertising material, see 58.19
| - - Activities primarily classified as market research and public opinion polling
- - Activities primarily classified as public relations and communication activities
|
| Usually not this code | - - Public relations and communication activities
- - Sale of advertising time or space directly by owners of the time or space (publishers, etc.), see the corresponding activity class
| - - Advertising agencies and media representation services
- - Market research and public opinion polling
- - Design and consulting with respect to visual communication
| - - Business consultancy
- - Software studio
- - Publisher selling its own ad inventory
| - - Activities primarily classified as market research and public opinion polling
- - Activities primarily classified as public relations and communication activities
|
| Related codes | - - 73.30 Public relations and communication activities
- - 73.11 Activities of advertising agencies
- - 73.1 Advertising
| - - 73.1 Advertising
- - 73.20 Market research and public opinion polling
- - 74.12 Graphic design and visual communication activities
- - 73.3 Public relations and communication activities
| - - 70.20 Business and other management consultancy activities
- - 43.32 Joinery installation
- - 58.19 Other publishing activities, except software publishing
- - 59.11 Motion picture, video and television programme production activities
- - 59.20 Sound recording and music publishing activities
- - 60.39 Other content distribution activities
- - 73.20 Market research and public opinion polling
- - 74.20 Photographic activities
- - 82.10 Office administrative and support activities
- - 82.30 Organisation of conventions and trade shows
- - 73.12 Media representation
- - 73.1 Advertising
| - - 73.2 Market research and public opinion polling
- - 73.3 Public relations and communication activities
- - 73.11 Activities of advertising agencies
- - 73.12 Media representation
- - 73 Activities of advertising, market research and public relations
|
| Parent hierarchy | N PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES > 73 Activities of advertising, market research and public relations > 73.1 Advertising > 73.12 Media representation | N PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES > 73 Activities of advertising, market research and public relations > 73.3 Public relations and communication activities > 73.30 Public relations and communication activities | N PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES > 73 Activities of advertising, market research and public relations > 73.1 Advertising > 73.11 Activities of advertising agencies | N PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES > 73 Activities of advertising, market research and public relations > 73.1 Advertising |
| Rev. 2 mapping | | - - 70.21 -> 73.30 (scope-aligned)
| | |
