Public relations and communication activities
What this code covers
Use this class for public relations and communication activities when the main activity includes Activities of sales representatives, for promotion purposes. Check exclusions and nearby codes before applying it to a mixed activity.
Official NACE Rev. 2.1 labels and explanatory notes are imported from the source dataset. Plain-language explanations are shown separately so readers can compare interpretation with the source text.
No child codes; this is a class-level code.
- This class includes the provision of advice, guidance and operational assistance, including lobbying activities, to businesses and other organisations on public relations and communication.
- activities of sales representatives, for promotion purposes
- advertising agencies and media representation services, see 73.1
- market research and public opinion polling, see 73.20
- design and consulting with respect to visual communication, see 74.12
- Compare with 73.1, 73.20, 74.12 when the main activity overlaps another code.
- Review the Rev. 2 to Rev. 2.1 mapping type before migrating old records.
- Check national equivalent caveats before using this code for local registration or filing workflows.
- If the main revenue activity appears in an exclusion, compare the alternative code before deciding.
Use this guide as classification support, not legal, tax, filing, or regulatory advice.
- - This class includes the provision of advice, guidance and operational assistance, including lobbying activities, to businesses and other organisations on public relations and communication.
- - activities of sales representatives, for promotion purposes
- - advertising agencies and media representation services, see 73.1
- - market research and public opinion polling, see 73.20
- - design and consulting with respect to visual communication, see 74.12
- - Activities of sales representatives, for promotion purposes
- - Advertising agencies and media representation services
- - Market research and public opinion polling
- - Design and consulting with respect to visual communication
What is NACE 73.30 used for?
Use NACE 73.30 for public relations and communication activities when the main activity matches this scope: Use this class for public relations and communication activities when the main activity includes Activities of sales representatives, for promotion purposes. Check exclusions and nearby codes before applying it to a mixed activity.
What are typical examples for 73.30?
Typical examples include Activities of sales representatives, for promotion purposes.
When might 73.30 not be the right code?
Review another code when the activity is closer to advertising agencies and media representation services, see 73.1 and market research and public opinion polling, see 73.20.
Which codes should I compare before choosing 73.30?
Compare 73.30 with 73.1 Advertising, 73.20 Market research and public opinion polling, and 74.12 Graphic design and visual communication activities when the activity description is ambiguous.
Use this group for the broader activity area of advertising, including Activities of advertising agencies and Media representation. Open the child codes when a more specific code is needed.
Use this class for market research and public opinion polling when the main activity includes Conducting market research studies on the awareness, evaluation and use of goods and services, on product development and pricing, on the use of media and on the recall and impact of advertising and Conducting studies of opinion research on the quality of life and lifestyles, on social participation and political participation, on political party preference and voting behaviour. Check exclusions and nearby codes before applying it to a mixed activity.
Use this class for graphic design and visual communication activities when the main activity includes Activities of graphic designers and Graphic design of web pages. Check exclusions and nearby codes before applying it to a mixed activity.
Use this group for the broader activity area of public relations and communication activities, including Public relations and communication activities. Open the child codes when a more specific code is needed.
Rev. 2 code 70.21 maps to 73.30 Public relations and communication activities, but the relationship is scope-aligned rather than a simple unchanged code.
Official close match imported from NACE Rev. 2.1.
Datasets, CRM segments, KYC rules, reporting logic, and historical joins may need review because the activity scope is not a simple unchanged carry-over.
Review the official explanatory notes for each target code and confirm whether the business activity still fits the suggested Rev. 2.1 class.