Compare NACE codes side by side

Market research and public opinion polling

Use this group for the broader activity area of market research and public opinion polling, including Market research and public opinion polling. Open the child codes when a more specific code is needed.

group

Public relations and communication activities

Use this group for the broader activity area of public relations and communication activities, including Public relations and communication activities. Open the child codes when a more specific code is needed.

group

Activities of advertising agencies

Use this code when the main activity is planning, creating, or managing advertising campaigns for clients.

class

Media representation

Use this class for media representation when the main activity includes Media representation, i.e. sale or resale of time and space for various media soliciting advertising and Sale of advertising space by intermediaries. Check exclusions and nearby codes before applying it to a mixed activity.

class

Shared hierarchy

N PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES73 Activities of advertising, market research and public relations

Comparison summary

A short checklist before choosing one code over another.

Shared hierarchy

These codes share N PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES > 73 Activities of advertising, market research and public relations before they diverge.

Known ambiguity

73.1, 73.2, 73.3, 73.12 already list another compared code as related or often confused.

Check exclusions

73.11, 73.12 include official exclusions that may point to a better-fitting code.

Migration review

73.3 have non-exact Rev. 2 to Rev. 2.1 mappings; review old records before migration.

Official title

Advertising

Market research and public opinion polling

Public relations and communication activities

Activities of advertising agencies

Media representation

Plain-language summary

Use this group for the broader activity area of advertising, including Activities of advertising agencies and Media representation. Open the child codes when a more specific code is needed.

Use this code when the main activity is planning, creating, or managing advertising campaigns for clients.

Official inclusions

Not stated separately in available source data

Not stated separately in available source data

Not stated separately in available source data

- provision of a full range of advertising services (i.e. through in-house capabilities or subcontracting), including advice, creative services, production of advertising material
- planning and organising advertising and marketing campaigns
- placing advertisements in the media
- conceptual work on advertising messages
- managing the course of advertising campaigns

- media representation, i.e. sale or resale of time and space for various media soliciting advertising
- sale of advertising space by intermediaries

Official exclusions

Not stated separately in available source data

Not stated separately in available source data

Not stated separately in available source data

- manufacturing of advertising material, see section C depending on the type of material
- manufacturing of stands for fairs and exhibitions and of product displays, see section C depending on the type of material
- installation of stands for fairs and exhibitions, see 43.32
- publishing of advertising material, see 58.19
- production of commercial messages for television and film, see 59.11

- public relations and communication activities, see 73.30
- sale of advertising time or space directly by owners of the time or space (publishers, etc.), see the corresponding activity class

Typical examples

- Activities of advertising agencies
- Media representation

- Market research and public opinion polling

- Public relations and communication activities

- Digital marketing agency
- Creative ad agency
- Performance marketing agency

- Media representation, i.e. sale or resale of time and space for various media soliciting advertising
- Sale of advertising space by intermediaries

Common reasons to choose this code

- Activities of advertising agencies
- Media representation

- Market research and public opinion polling

- Public relations and communication activities

- provision of a full range of advertising services (i.e. through in-house capabilities or subcontracting), including advice, creative services, production of advertising material
- planning and organising advertising and marketing campaigns
- placing advertisements in the media
- conceptual work on advertising messages

- media representation, i.e. sale or resale of time and space for various media soliciting advertising
- sale of advertising space by intermediaries

Common reasons not to choose this code

- Activities primarily classified as market research and public opinion polling
- Activities primarily classified as public relations and communication activities

- Activities primarily classified as advertising
- Activities primarily classified as public relations and communication activities

- Activities primarily classified as advertising
- Activities primarily classified as market research and public opinion polling

- manufacturing of advertising material, see section C depending on the type of material
- manufacturing of stands for fairs and exhibitions and of product displays, see section C depending on the type of material
- installation of stands for fairs and exhibitions, see 43.32
- publishing of advertising material, see 58.19

- public relations and communication activities, see 73.30
- sale of advertising time or space directly by owners of the time or space (publishers, etc.), see the corresponding activity class

Usually not this code

- Activities primarily classified as market research and public opinion polling
- Activities primarily classified as public relations and communication activities

- Activities primarily classified as advertising
- Activities primarily classified as public relations and communication activities

- Activities primarily classified as advertising
- Activities primarily classified as market research and public opinion polling

- Business consultancy
- Software studio
- Publisher selling its own ad inventory

- Public relations and communication activities
- Sale of advertising time or space directly by owners of the time or space (publishers, etc.), see the corresponding activity class

Related codes

- 73.2 Market research and public opinion polling
- 73.3 Public relations and communication activities
- 73.11 Activities of advertising agencies
- 73.12 Media representation
- 73 Activities of advertising, market research and public relations

- 73.1 Advertising
- 73.3 Public relations and communication activities
- 73.20 Market research and public opinion polling
- 73 Activities of advertising, market research and public relations

- 73.1 Advertising
- 73.2 Market research and public opinion polling
- 73.30 Public relations and communication activities
- 73 Activities of advertising, market research and public relations

- 70.20 Business and other management consultancy activities
- 43.32 Joinery installation
- 58.19 Other publishing activities, except software publishing
- 59.11 Motion picture, video and television programme production activities
- 59.20 Sound recording and music publishing activities
- 60.39 Other content distribution activities
- 73.20 Market research and public opinion polling
- 74.20 Photographic activities
- 82.10 Office administrative and support activities
- 82.30 Organisation of conventions and trade shows
- 73.12 Media representation
- 73.1 Advertising

- 73.30 Public relations and communication activities
- 73.11 Activities of advertising agencies
- 73.1 Advertising

Parent hierarchy

N PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES > 73 Activities of advertising, market research and public relations > 73.1 Advertising

N PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES > 73 Activities of advertising, market research and public relations > 73.2 Market research and public opinion polling

N PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES > 73 Activities of advertising, market research and public relations > 73.3 Public relations and communication activities

N PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES > 73 Activities of advertising, market research and public relations > 73.1 Advertising > 73.11 Activities of advertising agencies

N PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES > 73 Activities of advertising, market research and public relations > 73.1 Advertising > 73.12 Media representation

Rev. 2 mapping

- 73.1 -> 73.1 (exact)

- 73.2 -> 73.2 (exact)

- 70.2 -> 73.3 (scope-aligned)

- 73.11 -> 73.11 (exact)