Compare NACE codes side by side

Advertising

Use this group for the broader activity area of advertising, including Activities of advertising agencies and Media representation. Open the child codes when a more specific code is needed.

group

Public relations and communication activities

Use this group for the broader activity area of public relations and communication activities, including Public relations and communication activities. Open the child codes when a more specific code is needed.

group

Market research and public opinion polling

Use this class for market research and public opinion polling when the main activity includes Conducting market research studies on the awareness, evaluation and use of goods and services, on product development and pricing, on the use of media and on the recall and impact of advertising and Conducting studies of opinion research on the quality of life and lifestyles, on social participation and political participation, on political party preference and voting behaviour. Check exclusions and nearby codes before applying it to a mixed activity.

class

Activities of advertising, market research and public relations

Use this division for activities of advertising, market research and public relations when the main activity includes These advertising activities are often provided via advertising agencies and media representatives.. Check exclusions and nearby codes before applying it to a mixed activity.

division

Shared hierarchy

N PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES73 Activities of advertising, market research and public relations

Comparison summary

A short checklist before choosing one code over another.

Shared hierarchy

These codes share N PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES > 73 Activities of advertising, market research and public relations before they diverge.

Known ambiguity

73.2, 73.1, 73.3, 73.20 already list another compared code as related or often confused.

Check exclusions

73.20, 73 include official exclusions that may point to a better-fitting code.

Migration review

73.3, 73 have non-exact Rev. 2 to Rev. 2.1 mappings; review old records before migration.

Official title

Market research and public opinion polling

Advertising

Public relations and communication activities

Market research and public opinion polling

Activities of advertising, market research and public relations

Plain-language summary

Use this group for the broader activity area of advertising, including Activities of advertising agencies and Media representation. Open the child codes when a more specific code is needed.

Official inclusions

Not stated separately in available source data

Not stated separately in available source data

Not stated separately in available source data

- conducting market research studies on the awareness, evaluation and use of goods and services, on product development and pricing, on the use of media and on the recall and impact of advertising
- conducting studies of opinion research on the quality of life and lifestyles, on social participation and political participation, on political party preference and voting behaviour
- This class also includes scientific conducting of market and opinion research with:
- qualitative and quantitative methodological orientation
- reactive and non-reactive survey procedures

- This division includes the creation of advertising campaigns and placement of such advertising in periodicals, newspapers, radio, television, over the internet or other media, as well as the design of display structures and sites.
- These advertising activities are often provided via advertising agencies and media representatives.
- This division also includes market and opinion research (for example on the attitudes, values and behaviour of the population and of various socio-demographic and socio-economic groups with regard to economic, social and political issues). It also includes public relations and communication activities.

Official exclusions

Not stated separately in available source data

Not stated separately in available source data

Not stated separately in available source data

- advertising, see 73.1
- public relations and communication activities, see 73.30
- undertaking telephone interviews for market and opinion research surveys on a contract or fee basis, see 82.20

- activities by which income is generated by advertising are classified according to the actual activity (e.g. publishing of advertising newspapers)
- sale of advertising time or space directly by owners of the time or space (publishers, etc.), see the corresponding activity class

Typical examples

- Market research and public opinion polling

- Activities of advertising agencies
- Media representation

- Public relations and communication activities

- Conducting market research studies on the awareness, evaluation and use of goods and services, on product development and pricing, on the use of media and on the recall and impact of advertising
- Conducting studies of opinion research on the quality of life and lifestyles, on social participation and political participation, on political party preference and voting behaviour
- Qualitative and quantitative methodological orientation
- Reactive and non-reactive survey procedures

- These advertising activities are often provided via advertising agencies and media representatives.

Common reasons to choose this code

- Market research and public opinion polling

- Activities of advertising agencies
- Media representation

- Public relations and communication activities

- conducting market research studies on the awareness, evaluation and use of goods and services, on product development and pricing, on the use of media and on the recall and impact of advertising
- conducting studies of opinion research on the quality of life and lifestyles, on social participation and political participation, on political party preference and voting behaviour
- This class also includes scientific conducting of market and opinion research with:
- qualitative and quantitative methodological orientation

- This division includes the creation of advertising campaigns and placement of such advertising in periodicals, newspapers, radio, television, over the internet or other media, as well as the design of display structures and sites.
- These advertising activities are often provided via advertising agencies and media representatives.
- This division also includes market and opinion research (for example on the attitudes, values and behaviour of the population and of various socio-demographic and socio-economic groups with regard to economic, social and political issues). It also includes public relations and communication activities.

Common reasons not to choose this code

- Activities primarily classified as advertising
- Activities primarily classified as public relations and communication activities

- Activities primarily classified as market research and public opinion polling
- Activities primarily classified as public relations and communication activities

- Activities primarily classified as advertising
- Activities primarily classified as market research and public opinion polling

- advertising, see 73.1
- public relations and communication activities, see 73.30
- undertaking telephone interviews for market and opinion research surveys on a contract or fee basis, see 82.20

- activities by which income is generated by advertising are classified according to the actual activity (e.g. publishing of advertising newspapers)
- sale of advertising time or space directly by owners of the time or space (publishers, etc.), see the corresponding activity class

Usually not this code

- Activities primarily classified as advertising
- Activities primarily classified as public relations and communication activities

- Activities primarily classified as market research and public opinion polling
- Activities primarily classified as public relations and communication activities

- Activities primarily classified as advertising
- Activities primarily classified as market research and public opinion polling

- Advertising
- Public relations and communication activities
- Undertaking telephone interviews for market and opinion research surveys on a contract or fee basis

- Activities by which income is generated by advertising are classified according to the actual activity (e.g. publishing of advertising newspapers)
- Sale of advertising time or space directly by owners of the time or space (publishers, etc.), see the corresponding activity class

Related codes

- 73.1 Advertising
- 73.3 Public relations and communication activities
- 73.20 Market research and public opinion polling
- 73 Activities of advertising, market research and public relations

- 73.2 Market research and public opinion polling
- 73.3 Public relations and communication activities
- 73.11 Activities of advertising agencies
- 73.12 Media representation
- 73 Activities of advertising, market research and public relations

- 73.1 Advertising
- 73.2 Market research and public opinion polling
- 73.30 Public relations and communication activities
- 73 Activities of advertising, market research and public relations

- 73.1 Advertising
- 73.30 Public relations and communication activities
- 82.20 Activities of call centres
- 73.2 Market research and public opinion polling

- 69 Legal and accounting activities
- 70 Activities of head offices and management consultancy
- 71 Architectural and engineering activities; technical testing and analysis
- 72 Scientific research and development
- 73.1 Advertising
- 73.2 Market research and public opinion polling
- 73.3 Public relations and communication activities
- N PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES

Parent hierarchy

N PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES > 73 Activities of advertising, market research and public relations > 73.2 Market research and public opinion polling

N PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES > 73 Activities of advertising, market research and public relations > 73.1 Advertising

N PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES > 73 Activities of advertising, market research and public relations > 73.3 Public relations and communication activities

N PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES > 73 Activities of advertising, market research and public relations > 73.2 Market research and public opinion polling > 73.20 Market research and public opinion polling

N PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES > 73 Activities of advertising, market research and public relations

Rev. 2 mapping

- 73.2 -> 73.2 (exact)

- 73.1 -> 73.1 (exact)

- 70.2 -> 73.3 (scope-aligned)