Market research and public opinion polling

NACE Rev. 2.1Class

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What this code covers

Use this class for market research and public opinion polling when the main activity includes Conducting market research studies on the awareness, evaluation and use of goods and services, on product development and pricing, on the use of media and on the recall and impact of advertising and Conducting studies of opinion research on the quality of life and lifestyles, on social participation and political participation, on political party preference and voting behaviour. Check exclusions and nearby codes before applying it to a mixed activity.

Official NACE Rev. 2.1 labels and explanatory notes are imported from the source dataset. Plain-language explanations are shown separately so readers can compare interpretation with the source text.

Official explanatory notes

Imported source text for this NACE Rev. 2.1 record.

This class includes: - conducting market research studies on the awareness, evaluation and use of goods and services, on product development and pricing, on the use of media and on the recall and impact of advertising - conducting studies of opinion research on the quality of life and lifestyles, on social participation and political participation, on political party preference and voting behaviour

Hierarchy context

Where this code sits in the NACE Rev. 2.1 hierarchy.

Parent code

73.2Market research and public opinion pollingGroup

Child codes

0 children

No child codes; this is a class-level code.

When this code fits

Use this when the main activity matches these signals.

conducting market research studies on the awareness, evaluation and use of goods and services, on product development and pricing, on the use of media and on the recall and impact of advertising
conducting studies of opinion research on the quality of life and lifestyles, on social participation and political participation, on political party preference and voting behaviour
This class also includes scientific conducting of market and opinion research with:
qualitative and quantitative methodological orientation

When to compare another code

Compare another code when these signals dominate.

advertising, see 73.1
public relations and communication activities, see 73.30
undertaking telephone interviews for market and opinion research surveys on a contract or fee basis, see 82.20

Check before relying on this code

Situations where source text, close alternatives, or local rules may matter.

Compare with 73.1, 73.30, 82.20 when the main activity overlaps another code.
Check national equivalent caveats before using this code for local registration or filing workflows.
If the main revenue activity appears in an exclusion, compare the alternative code before deciding.

Use this guide as classification support, not legal, tax, filing, or regulatory advice.

Inclusions

Signals that usually point toward this code.

- conducting market research studies on the awareness, evaluation and use of goods and services, on product development and pricing, on the use of media and on the recall and impact of advertising
- conducting studies of opinion research on the quality of life and lifestyles, on social participation and political participation, on political party preference and voting behaviour
- This class also includes scientific conducting of market and opinion research with:
- qualitative and quantitative methodological orientation
- reactive and non-reactive survey procedures
- collection of research data through questioning, observation, measurement and counting
- face-to-face, postal, telephone and online interviews to collect research data

Exclusions

Activities that should trigger comparison with another code.

- advertising, see 73.1
- public relations and communication activities, see 73.30
- undertaking telephone interviews for market and opinion research surveys on a contract or fee basis, see 82.20

Examples

- Conducting market research studies on the awareness, evaluation and use of goods and services, on product development and pricing, on the use of media and on the recall and impact of advertising
- Conducting studies of opinion research on the quality of life and lifestyles, on social participation and political participation, on political party preference and voting behaviour
- Qualitative and quantitative methodological orientation
- Reactive and non-reactive survey procedures

Common mistakes

- Advertising
- Public relations and communication activities
- Undertaking telephone interviews for market and opinion research surveys on a contract or fee basis

Search terms and quick answers

Plain-language discovery help for common business descriptions. These notes are separate from official source text.

Common search terms

Market research and public opinion polling73.20 Market research and public opinion pollingConducting market research studies on the awareness, evaluation and use of goods and services, on product development and pricing, on the use of media and on the recall and impact of advertisingConducting studies of opinion research on the quality of life and lifestyles, on social participation and political participation, on political party preference and voting behaviourQualitative and quantitative methodological orientation

What is NACE 73.20 used for?

Use NACE 73.20 for market research and public opinion polling when the main activity matches this scope: Use this class for market research and public opinion polling when the main activity includes Conducting market research studies on the awareness, evaluation and use of goods and services, on product development and pricing, on the use of media and on the recall and impact of advertising and Conducting studies of opinion research on the quality of life and lifestyles, on social participation and political participation, on political party preference and voting behaviour. Check exclusions and nearby codes before applying it to a mixed activity.

Based on: title and summary

What are typical examples for 73.20?

Typical examples include Conducting market research studies on the awareness, evaluation and use of goods and services, on product development and pricing, on the use of media and on the recall and impact of advertising, Conducting studies of opinion research on the quality of life and lifestyles, on social participation and political participation, on political party preference and voting behaviour, and Qualitative and quantitative methodological orientation.

Based on: examples

When might 73.20 not be the right code?

Review another code when the activity is closer to advertising, see 73.1 and public relations and communication activities, see 73.30.

Based on: exclusions and nonExamples

Which codes should I compare before choosing 73.20?

Compare 73.20 with 73.1 Advertising, 73.30 Public relations and communication activities, and 82.20 Activities of call centres when the activity description is ambiguous.

Based on: relatedCodes and nearby codes

Often Confused With

Use these comparisons when the activity description is ambiguous.

73.1

Advertising

Use this group for the broader activity area of advertising, including Activities of advertising agencies and Media representation. Open the child codes when a more specific code is needed.

73.30

Public relations and communication activities

Use this class for public relations and communication activities when the main activity includes Activities of sales representatives, for promotion purposes. Check exclusions and nearby codes before applying it to a mixed activity.

82.20

Activities of call centres

Use this class for activities of call centres when the main activity includes Inbound call centres, including answering calls from clients by using human operators, automatic call distribution, computer telephone integration, interactive voice response systems or similar methods to receive orders, provide product information, deal with customer requests for assistance or address customer complaints and Outbound call centres using similar methods to market goods or services to potential customers; conducting telephone interviews for market and opinion research surveys on a contract or fee basis. Check exclusions and nearby codes before applying it to a mixed activity.

73.2

Market research and public opinion polling

Use this group for the broader activity area of market research and public opinion polling, including Market research and public opinion polling. Open the child codes when a more specific code is needed.

Compare these codes

Version changes

Plain-language Rev. 2 to Rev. 2.1 correspondence for this code.

Previous code

73.20

Rev. 2 code 73.20 maps to the same Rev. 2.1 class 73.20 Market research and public opinion polling.

exact

Official close match imported from NACE Rev. 2.1.

Potential impact

Low operational impact is expected, but systems should still store the target Rev. 2.1 version explicitly.

What to check next

Confirm the target version field and update references where Rev. 2.1 is required.

Open change record Convert this old code

What this code covers

Official NACE Rev. 2.1 labels and explanatory notes are imported from the source dataset. Plain-language explanations are shown separately so readers can compare interpretation with the source text.