| Official title | Market research and public opinion polling | Advertising | Public relations and communication activities | Activities of call centres | Market research and public opinion polling |
| Plain-language summary | Use this class for market research and public opinion polling when the main activity includes Conducting market research studies on the awareness, evaluation and use of goods and services, on product development and pricing, on the use of media and on the recall and impact of advertising and Conducting studies of opinion research on the quality of life and lifestyles, on social participation and political participation, on political party preference and voting behaviour. Check exclusions and nearby codes before applying it to a mixed activity. | Use this group for the broader activity area of advertising, including Activities of advertising agencies and Media representation. Open the child codes when a more specific code is needed. | Use this class for public relations and communication activities when the main activity includes Activities of sales representatives, for promotion purposes. Check exclusions and nearby codes before applying it to a mixed activity. | Use this class for activities of call centres when the main activity includes Inbound call centres, including answering calls from clients by using human operators, automatic call distribution, computer telephone integration, interactive voice response systems or similar methods to receive orders, provide product information, deal with customer requests for assistance or address customer complaints and Outbound call centres using similar methods to market goods or services to potential customers; conducting telephone interviews for market and opinion research surveys on a contract or fee basis. Check exclusions and nearby codes before applying it to a mixed activity. | Use this group for the broader activity area of market research and public opinion polling, including Market research and public opinion polling. Open the child codes when a more specific code is needed. |
| Official inclusions | - - conducting market research studies on the awareness, evaluation and use of goods and services, on product development and pricing, on the use of media and on the recall and impact of advertising
- - conducting studies of opinion research on the quality of life and lifestyles, on social participation and political participation, on political party preference and voting behaviour
- - This class also includes scientific conducting of market and opinion research with:
- - qualitative and quantitative methodological orientation
- - reactive and non-reactive survey procedures
| Not stated separately in available source data | - - This class includes the provision of advice, guidance and operational assistance, including lobbying activities, to businesses and other organisations on public relations and communication.
- - activities of sales representatives, for promotion purposes
| - - This class includes the activities of:
- - inbound call centres, including answering calls from clients by using human operators, automatic call distribution, computer telephone integration, interactive voice response systems or similar methods to receive orders, provide product information, deal with customer requests for assistance or address customer complaints
- - outbound call centres using similar methods to market goods or services to potential customers; conducting telephone interviews for market and opinion research surveys on a contract or fee basis
- - web-based contact centres
- - This class also includes the activities of:
| Not stated separately in available source data |
| Official exclusions | - - advertising, see 73.1
- - public relations and communication activities, see 73.30
- - undertaking telephone interviews for market and opinion research surveys on a contract or fee basis, see 82.20
| Not stated separately in available source data | - - advertising agencies and media representation services, see 73.1
- - market research and public opinion polling, see 73.20
- - design and consulting with respect to visual communication, see 74.12
| - - activities of brokers and agents for electric power and natural gas, see 35.40
- - intermediation service activities for specialised construction services, see 43.60
- - intermediation service activities for retail sale, see 47.9
- - intermediation service activities for transport, see 52.3
- - intermediation service activities for postal and courier activities, see 53.30
| Not stated separately in available source data |
| Typical examples | - - Conducting market research studies on the awareness, evaluation and use of goods and services, on product development and pricing, on the use of media and on the recall and impact of advertising
- - Conducting studies of opinion research on the quality of life and lifestyles, on social participation and political participation, on political party preference and voting behaviour
- - Qualitative and quantitative methodological orientation
- - Reactive and non-reactive survey procedures
| - - Activities of advertising agencies
- - Media representation
| - - Activities of sales representatives, for promotion purposes
| - - Inbound call centres, including answering calls from clients by using human operators, automatic call distribution, computer telephone integration, interactive voice response systems or similar methods to receive orders, provide product information, deal with customer requests for assistance or address customer complaints
- - Outbound call centres using similar methods to market goods or services to potential customers; conducting telephone interviews for market and opinion research surveys on a contract or fee basis
- - Web-based contact centres
- - Centres dealing with customer requests for assistance or addressing customer complaints through other communication channels
| - - Market research and public opinion polling
|
| Common reasons to choose this code | - - conducting market research studies on the awareness, evaluation and use of goods and services, on product development and pricing, on the use of media and on the recall and impact of advertising
- - conducting studies of opinion research on the quality of life and lifestyles, on social participation and political participation, on political party preference and voting behaviour
- - This class also includes scientific conducting of market and opinion research with:
- - qualitative and quantitative methodological orientation
| - - Activities of advertising agencies
- - Media representation
| - - This class includes the provision of advice, guidance and operational assistance, including lobbying activities, to businesses and other organisations on public relations and communication.
- - activities of sales representatives, for promotion purposes
| - - This class includes the activities of:
- - inbound call centres, including answering calls from clients by using human operators, automatic call distribution, computer telephone integration, interactive voice response systems or similar methods to receive orders, provide product information, deal with customer requests for assistance or address customer complaints
- - outbound call centres using similar methods to market goods or services to potential customers; conducting telephone interviews for market and opinion research surveys on a contract or fee basis
- - web-based contact centres
| - - Market research and public opinion polling
|
| Common reasons not to choose this code | - - advertising, see 73.1
- - public relations and communication activities, see 73.30
- - undertaking telephone interviews for market and opinion research surveys on a contract or fee basis, see 82.20
| - - Activities primarily classified as market research and public opinion polling
- - Activities primarily classified as public relations and communication activities
| - - advertising agencies and media representation services, see 73.1
- - market research and public opinion polling, see 73.20
- - design and consulting with respect to visual communication, see 74.12
| - - activities of brokers and agents for electric power and natural gas, see 35.40
- - intermediation service activities for specialised construction services, see 43.60
- - intermediation service activities for retail sale, see 47.9
- - intermediation service activities for transport, see 52.3
| - - Activities primarily classified as advertising
- - Activities primarily classified as public relations and communication activities
|
| Usually not this code | - - Advertising
- - Public relations and communication activities
- - Undertaking telephone interviews for market and opinion research surveys on a contract or fee basis
| - - Activities primarily classified as market research and public opinion polling
- - Activities primarily classified as public relations and communication activities
| - - Advertising agencies and media representation services
- - Market research and public opinion polling
- - Design and consulting with respect to visual communication
| - - Activities of brokers and agents for electric power and natural gas
- - Intermediation service activities for specialised construction services
- - Intermediation service activities for retail sale
- - Intermediation service activities for transport
| - - Activities primarily classified as advertising
- - Activities primarily classified as public relations and communication activities
|
| Related codes | - - 73.1 Advertising
- - 73.30 Public relations and communication activities
- - 82.20 Activities of call centres
- - 73.2 Market research and public opinion polling
| - - 73.2 Market research and public opinion polling
- - 73.3 Public relations and communication activities
- - 73.11 Activities of advertising agencies
- - 73.12 Media representation
- - 73 Activities of advertising, market research and public relations
| - - 73.1 Advertising
- - 73.20 Market research and public opinion polling
- - 74.12 Graphic design and visual communication activities
- - 73.3 Public relations and communication activities
| - - 35.40 Activities of brokers and agents for electric power and natural gas
- - 43.60 Intermediation service activities for specialised construction services
- - 47.9 Intermediation service activities for retail sale
- - 52.3 Intermediation service activities for transportation
- - 53.30 Intermediation service activities for postal and courier activities
- - 55.40 Intermediation service activities for accommodation
- - 56.40 Intermediation service activities for food and beverage services activities
- - 58.21 Publishing of video games
- - 58.29 Other software publishing
- - 61.20 Telecommunication reselling activities and intermediation service activities for telecommunication
- - 66.22 Activities of insurance agents and brokers
- - 68.31 Intermediation service activities for real estate activities
- - 73.20 Market research and public opinion polling
- - 74.91 Patent brokering and marketing service activities
- - 77.5 Intermediation service activities for rental and leasing of tangible goods and non-financial intangible assets
- - 79.11 Travel agency activities
- - 82.40 Intermediation service activities for business support service activities n.e.c.
- - 85.61 Intermediation service activities for courses and tutors
- - 86.97 Intermediation service activities for medical, dental and other human health services
- - 87.91 Intermediation service activities for residential care activities
- - 95.40 Intermediation service activities for repair and maintenance of computers, personal and household goods, and motor vehicles and motorcycles
- - 96.40 Intermediation service activities for personal services
- - 82.2 Activities of call centres
| - - 73.1 Advertising
- - 73.3 Public relations and communication activities
- - 73.20 Market research and public opinion polling
- - 73 Activities of advertising, market research and public relations
|
| Parent hierarchy | N PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES > 73 Activities of advertising, market research and public relations > 73.2 Market research and public opinion polling > 73.20 Market research and public opinion polling | N PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES > 73 Activities of advertising, market research and public relations > 73.1 Advertising | N PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES > 73 Activities of advertising, market research and public relations > 73.3 Public relations and communication activities > 73.30 Public relations and communication activities | O ADMINISTRATIVE AND SUPPORT SERVICE ACTIVITIES > 82 Office administrative, office support and other business support activities > 82.2 Activities of call centres > 82.20 Activities of call centres | N PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES > 73 Activities of advertising, market research and public relations > 73.2 Market research and public opinion polling |
| Rev. 2 mapping | | | - - 70.21 -> 73.30 (scope-aligned)
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