Compare NACE codes side by side

Market research and public opinion polling

Use this class for market research and public opinion polling when the main activity includes Conducting market research studies on the awareness, evaluation and use of goods and services, on product development and pricing, on the use of media and on the recall and impact of advertising and Conducting studies of opinion research on the quality of life and lifestyles, on social participation and political participation, on political party preference and voting behaviour. Check exclusions and nearby codes before applying it to a mixed activity.

class

Research and experimental development on social sciences and humanities

Use this group for the broader activity area of research and experimental development on social sciences and humanities, including Research and experimental development on social sciences and humanities. Open the child codes when a more specific code is needed.

group

Shared hierarchy

N PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES

Comparison summary

A short checklist before choosing one code over another.

Shared hierarchy

These codes share N PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES before they diverge.

Known ambiguity

72.20, 72.2 already list another compared code as related or often confused.

Check exclusions

72.20, 73.20 include official exclusions that may point to a better-fitting code.

Official title

Research and experimental development on social sciences and humanities

Market research and public opinion polling

Research and experimental development on social sciences and humanities

Plain-language summary

Official inclusions

- research and development on social sciences (e.g. economics and business administration; psychology and cognitive sciences; education; sociology; law; political science; media and communication)
- research and development on humanities and arts (e.g. history and archaeology; literature and languages; philosophy)
- interdisciplinary research and development, predominantly on social sciences and humanities
- research and development on socio-economic relations

- conducting market research studies on the awareness, evaluation and use of goods and services, on product development and pricing, on the use of media and on the recall and impact of advertising
- conducting studies of opinion research on the quality of life and lifestyles, on social participation and political participation, on political party preference and voting behaviour
- This class also includes scientific conducting of market and opinion research with:
- qualitative and quantitative methodological orientation
- reactive and non-reactive survey procedures

Not stated separately in available source data

Official exclusions

- market research and public opinion polling, see 73.20

- advertising, see 73.1
- public relations and communication activities, see 73.30
- undertaking telephone interviews for market and opinion research surveys on a contract or fee basis, see 82.20

Not stated separately in available source data

Typical examples

- Research and development on social sciences (e.g. economics and business administration; psychology and cognitive sciences; education; sociology; law; political science; media and communication)
- Research and development on humanities and arts (e.g. history and archaeology; literature and languages; philosophy)
- Interdisciplinary research and development, predominantly on social sciences and humanities
- Research and development on socio-economic relations

- Conducting market research studies on the awareness, evaluation and use of goods and services, on product development and pricing, on the use of media and on the recall and impact of advertising
- Conducting studies of opinion research on the quality of life and lifestyles, on social participation and political participation, on political party preference and voting behaviour
- Qualitative and quantitative methodological orientation
- Reactive and non-reactive survey procedures

- Research and experimental development on social sciences and humanities

Common reasons to choose this code

- research and development on social sciences (e.g. economics and business administration; psychology and cognitive sciences; education; sociology; law; political science; media and communication)
- research and development on humanities and arts (e.g. history and archaeology; literature and languages; philosophy)
- interdisciplinary research and development, predominantly on social sciences and humanities
- research and development on socio-economic relations

- conducting market research studies on the awareness, evaluation and use of goods and services, on product development and pricing, on the use of media and on the recall and impact of advertising
- conducting studies of opinion research on the quality of life and lifestyles, on social participation and political participation, on political party preference and voting behaviour
- This class also includes scientific conducting of market and opinion research with:
- qualitative and quantitative methodological orientation

- Research and experimental development on social sciences and humanities

Common reasons not to choose this code

- market research and public opinion polling, see 73.20

- advertising, see 73.1
- public relations and communication activities, see 73.30
- undertaking telephone interviews for market and opinion research surveys on a contract or fee basis, see 82.20

- Activities primarily classified as research and experimental development on natural sciences and engineering

Usually not this code

- Market research and public opinion polling

- Advertising
- Public relations and communication activities
- Undertaking telephone interviews for market and opinion research surveys on a contract or fee basis

- Activities primarily classified as research and experimental development on natural sciences and engineering

Related codes

- 73.20 Market research and public opinion polling
- 72.2 Research and experimental development on social sciences and humanities

- 73.1 Advertising
- 73.30 Public relations and communication activities
- 82.20 Activities of call centres
- 73.2 Market research and public opinion polling

- 72.1 Research and experimental development on natural sciences and engineering
- 72.20 Research and experimental development on social sciences and humanities
- 72 Scientific research and development

Parent hierarchy

N PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES > 72 Scientific research and development > 72.2 Research and experimental development on social sciences and humanities > 72.20 Research and experimental development on social sciences and humanities

N PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES > 73 Activities of advertising, market research and public relations > 73.2 Market research and public opinion polling > 73.20 Market research and public opinion polling

N PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES > 72 Scientific research and development > 72.2 Research and experimental development on social sciences and humanities

Rev. 2 mapping

- 72.20 -> 72.20 (exact)

- 73.20 -> 73.20 (exact)

Open API response Download CSV Export Markdown Search similar codes

- 72.2 -> 72.2 (exact)

Comparison field	72.20	73.20	72.2
Official title	Research and experimental development on social sciences and humanities	Market research and public opinion polling	Research and experimental development on social sciences and humanities
Plain-language summary	Use this class for research and experimental development on social sciences and humanities when the main activity includes Research and development on social sciences (e.g. economics and business administration; psychology and cognitive sciences; education; sociology; law; political science; media and communication) and Research and development on humanities and arts (e.g. history and archaeology; literature and languages; philosophy). Check exclusions and nearby codes before applying it to a mixed activity.	Use this class for market research and public opinion polling when the main activity includes Conducting market research studies on the awareness, evaluation and use of goods and services, on product development and pricing, on the use of media and on the recall and impact of advertising and Conducting studies of opinion research on the quality of life and lifestyles, on social participation and political participation, on political party preference and voting behaviour. Check exclusions and nearby codes before applying it to a mixed activity.	Use this group for the broader activity area of research and experimental development on social sciences and humanities, including Research and experimental development on social sciences and humanities. Open the child codes when a more specific code is needed.
Official inclusions	- research and development on social sciences (e.g. economics and business administration; psychology and cognitive sciences; education; sociology; law; political science; media and communication) - research and development on humanities and arts (e.g. history and archaeology; literature and languages; philosophy) - interdisciplinary research and development, predominantly on social sciences and humanities - research and development on socio-economic relations	- conducting market research studies on the awareness, evaluation and use of goods and services, on product development and pricing, on the use of media and on the recall and impact of advertising - conducting studies of opinion research on the quality of life and lifestyles, on social participation and political participation, on political party preference and voting behaviour - This class also includes scientific conducting of market and opinion research with: - qualitative and quantitative methodological orientation - reactive and non-reactive survey procedures	Not stated separately in available source data
Official exclusions	- market research and public opinion polling, see 73.20	- advertising, see 73.1 - public relations and communication activities, see 73.30 - undertaking telephone interviews for market and opinion research surveys on a contract or fee basis, see 82.20	Not stated separately in available source data
Typical examples	- Research and development on social sciences (e.g. economics and business administration; psychology and cognitive sciences; education; sociology; law; political science; media and communication) - Research and development on humanities and arts (e.g. history and archaeology; literature and languages; philosophy) - Interdisciplinary research and development, predominantly on social sciences and humanities - Research and development on socio-economic relations	- Conducting market research studies on the awareness, evaluation and use of goods and services, on product development and pricing, on the use of media and on the recall and impact of advertising - Conducting studies of opinion research on the quality of life and lifestyles, on social participation and political participation, on political party preference and voting behaviour - Qualitative and quantitative methodological orientation - Reactive and non-reactive survey procedures	- Research and experimental development on social sciences and humanities
Common reasons to choose this code	- research and development on social sciences (e.g. economics and business administration; psychology and cognitive sciences; education; sociology; law; political science; media and communication) - research and development on humanities and arts (e.g. history and archaeology; literature and languages; philosophy) - interdisciplinary research and development, predominantly on social sciences and humanities - research and development on socio-economic relations	- conducting market research studies on the awareness, evaluation and use of goods and services, on product development and pricing, on the use of media and on the recall and impact of advertising - conducting studies of opinion research on the quality of life and lifestyles, on social participation and political participation, on political party preference and voting behaviour - This class also includes scientific conducting of market and opinion research with: - qualitative and quantitative methodological orientation	- Research and experimental development on social sciences and humanities
Common reasons not to choose this code	- market research and public opinion polling, see 73.20	- advertising, see 73.1 - public relations and communication activities, see 73.30 - undertaking telephone interviews for market and opinion research surveys on a contract or fee basis, see 82.20	- Activities primarily classified as research and experimental development on natural sciences and engineering
Usually not this code	- Market research and public opinion polling	- Advertising - Public relations and communication activities - Undertaking telephone interviews for market and opinion research surveys on a contract or fee basis	- Activities primarily classified as research and experimental development on natural sciences and engineering
Related codes	- 73.20 Market research and public opinion polling - 72.2 Research and experimental development on social sciences and humanities	- 73.1 Advertising - 73.30 Public relations and communication activities - 82.20 Activities of call centres - 73.2 Market research and public opinion polling	- 72.1 Research and experimental development on natural sciences and engineering - 72.20 Research and experimental development on social sciences and humanities - 72 Scientific research and development
Parent hierarchy	N PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES > 72 Scientific research and development > 72.2 Research and experimental development on social sciences and humanities > 72.20 Research and experimental development on social sciences and humanities	N PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES > 73 Activities of advertising, market research and public relations > 73.2 Market research and public opinion polling > 73.20 Market research and public opinion polling	N PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES > 72 Scientific research and development > 72.2 Research and experimental development on social sciences and humanities
Rev. 2 mapping	- 72.20 -> 72.20 (exact)	- 73.20 -> 73.20 (exact)	- 72.2 -> 72.2 (exact)

72.20

Choose when

- research and development on social sciences (e.g. economics and business administration; psychology and cognitive sciences; education; sociology; law; political science; media and communication)
- research and development on humanities and arts (e.g. history and archaeology; literature and languages; philosophy)
- interdisciplinary research and development, predominantly on social sciences and humanities
- research and development on socio-economic relations

Avoid when

- market research and public opinion polling, see 73.20

73.20

Choose when

- conducting market research studies on the awareness, evaluation and use of goods and services, on product development and pricing, on the use of media and on the recall and impact of advertising
- conducting studies of opinion research on the quality of life and lifestyles, on social participation and political participation, on political party preference and voting behaviour
- This class also includes scientific conducting of market and opinion research with:
- qualitative and quantitative methodological orientation

Avoid when

- advertising, see 73.1
- public relations and communication activities, see 73.30
- undertaking telephone interviews for market and opinion research surveys on a contract or fee basis, see 82.20

72.2

Choose when

- Research and experimental development on social sciences and humanities

Avoid when

- Activities primarily classified as research and experimental development on natural sciences and engineering

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Research and experimental development on social sciences and humanities

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Market research and public opinion polling

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Comparison field